Hyundai's cars and sport utility vehicles continue to provide customers a high level of content and performance at an affordable price. Every vehicle in the lineup demonstrates Hyundai's emergence as an auto manufacturer whose products compete successfully in technology, quality, styling and refinement with automobiles from around the world.
Hyundai now operates eight research centers in Korea along with four international centers, including Hyundai America Technical Center, Inc., in Ann Arbor, MI, and Hyundai California Design Center in Fountain Valley, CA. Hyundai's automotive technology centers employ approximately 4,100 researchers with an annual budget of five percent of current revenues. Current research projects include: electric-powered vehicles, low-emission gasoline engines, solar- powered vehicles, hydrogen-powered fuel cell vehicles and other alternative fuel vehicles.
Hyundai sold its first car, the subcompact Excel model, in the U.S. in 1986. At the time, few Americans had ever heard of Hyundai or its products. Since that time, Hyundai has expanded and upgraded its product line in the U.S. and now accounts for more than two percent of the U.S. auto market.
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